21 January 2010 - 13:00 (GMT) / 14:00 (BST) / 15:00 (CET)
Then available in the
archive section on demand
Who Owns the Clickstream?
In the online environment, who should get to sift, assemble and store information about users?
It's a crucial issue. In the online environment, who - if anyone - should get to sift, assemble and store information about users' browsing and other behaviour with the aim of selling it on to those trying to sell and influence? On the Internet that information can be gathered by a variety of players - by infrastructure and service providers, applications and search providers and by online merchants.
So who should be allowed to gather clickstream information and under what circumstances? Who owns that sort of data: merchant, search player, ISP, or user? And when can it be kept, sold on and used. What about privacy concerns? How can these be allayed while at the same time enabling the industry as a whole to better target advertising and services.
Join a select industry panel this thursday for the latest in TelecomTV's Main Agenda Interactive programmes when we'll be delving into this crucial question.